Wordsworth Construction Services has over a decade of experience delivering professional Construction Management (CM) across the UK. Known for their quality, integrity and pragmatic approach, the business had grown steadily through repeat work and referrals.
Recognising a clear growth opportunity, Company Director Shaun Wordsworth set his sights on building a stronger presence in the North of England, a region where CM remains underutilised and often misunderstood.
Although the business had a solid track record, it lacked a defined marketing strategy to support its next phase of growth. There was no clear value proposition, brand positioning, or consistent message to raise awareness, explain the benefits of CM, or attract a wider base of regional clients.
Sonnen Marketing led a tailored brand workshop with key members of the Wordsworth leadership team to take a fresh, objective look at the business, exploring its strengths, ambitions, and challenges. Using a mix of strategic analysis tools and positioning exercises, we uncovered what makes Wordsworth truly different and how that could be clearly communicated to the right audiences.
Drawing on these insights, we worked together to shape a refreshed brand vision and set of values, grounded in how the team already operates and what clients consistently trust them for. We also clarified the company’s market position, with a focus on demystifying Construction Management and highlighting its value as a smarter, more collaborative alternative to traditional contracting.
With this foundation in place, we developed a practical, phased marketing strategy and roadmap tailored to Wordsworth’s internal capacity and growth ambitions. Key priorities included sharpening brand messaging, improving client onboarding, boosting visibility through LinkedIn, and launching a myth-busting content series to address common industry misconceptions.
Wordsworth now has a confident, client-first brand message built around what their customers value most: honesty, reliability, and a collaborative way of working.
They have a defined strategy to grow their presence in the North and raise awareness of Construction Management as a smarter, more transparent alternative to traditional contracting. The business is equipped with a phased marketing roadmap that sets out where to focus, how to build visibility, and what to prioritise, all tailored to internal capacity.
Sonnen Marketing has laid the foundations for the next stage of growth, providing the clarity, structure, and direction needed to turn strategy into momentum.
Manreet delivered an engaging and insightful brand and marketing workshop. She quickly understood how we work, what makes us different, and where we’re heading. The marketing strategy report that followed gave real clarity to our marketing objectives and a clear path for raising awareness of Construction Management and growing our presence in the North. It’s given our marketing a new focus, and we’re looking forward to building on the momentum.
SHAUN WORDSWORTH, DIRECTOR AT WORDSWORTH CONSTRUCTION MANAGEMENT
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