I’m putting it out there, I think B2B marketing has an identity problem.
We’ve spent so much time talking at customers instead of to them, that we’ve ended up in an echo chamber of noise and disillusioned buyers.
And the reality is that your customer doesn’t care.
Not in the way you think, anyway.
Sustainability marketing in manufacturing and construction isn’t about fluffy headlines or feel-good vibes. It’s about bringing the customer with you, without overwhelming them with data.
Sustainability marketing is more than a clever strapline and a green logo. When the story is solid, the data is clear, and the message is built on real value, that’s when you build a sustainability-led brand
Find out how sonnen can support your business with straightforward and effective marketing.
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